Google is projected to obtain a majority of all mobile ad revenue in 2013, according to Business Insider. This is Google’s second year in a row to surpass its competitors in the mobile ad space. It is expected that Google will acquire 53% of all mobile ad dollars. Its largest competitor, Facebook, will only attain 16%. Other smaller companies such as Twitter and Pandora will receive 3% or less.

 

Google’s triumph in the mobile ad space has been driven by the large adoption of its mobile operating system (OS). Android, Google’s OS, is open-source and used by many large vendors such as Samsung and HTC. This increased product adoption rate has helped Google increase advertising revenue.

 

To learn more about how to leverage Google for your business, read our article Web Design for SEO. You can also set up a complimentary meeting with one of our digital marketing experts to see how our P.A.C.E Digital Marketing Roadmap and Digital Marketing Audit service fit your needs.