P.A.C.E. Framework

The Smartt P.A.C.E Digital Marketing Model

Promote Analyze Convert Engage

The world of Internet marketing is fast-paced, dynamic, and confusing. P.A.C.E. is a digital marketing framework from Smartt that delivers measurable results.

  • P.A.C.E. makes it easy for marketing teams to cut through the hype and implement programs that deliver ROI.
  • P.A.C.E. focuses on success metrics.
  • P.A.C.E. allows you to use any combination of tactics to drive each of the key revenue metrics and still achieve specific and measurable results.

There isn’t an easier, more reliable way to build a successful online marketing program

Promote

Generate more traffic, leads and sales

Analyze

Track and measure each marketing activity to maximize ROI

Convert

Increase customer transactions and transaction size

Engage

Increase the lifetime value of each customer

Why

PACE?

It’s flexible: P.A.C.E. allows companies to adapt their marketing tactics to trends and new tools. Promote, Analyze, Convert, and Engage your way to marketing success by doing what makes sense for your budget, skills, and goals.

It’s easy to understand: P.A.C.E. is easy to learn because it’s based on improving three key metrics. An increase in any or all of these factors increases revenue.

  • Grow the number of visitors (website traffic)
  • Get them to take action more often (conversion goals)
  • Keep them on the site longer or coming back (content engagement)

It’s based on data: P.A.C.E. has an edge compared to traditional marketing. It maximizes an essential component that’s always been hard for businesses to obtain: timely customer data analysis. Data analysis provides actionable insights that allow Marketing teams to adjust strategy and tactics.

P.A.C.E. makes it clear which kinds of tactics to use and why. When you create a marketing plan where every marketing activity contributes to Promote, Analyze, Convert, or Engage, it’s easy to obtain metrics and actionable insights. You’ll have a plan that delivers measurable results.


Summary of P.A.C.E. Tactics

Promote

More Traffic

SEM

Paid Search

SEO

Onsite Optimization
Link Building

Brand

Brand Storytelling

Social

Blogging
Content Promotion
Monitoring
Social Bookmarking
Social Networking

PR

Bloggers Outreach
Press Releases

Offline

Direct Mail

Analyze

More Data

Traffic

Analytics
Keyword Search

Usability

Heat-mapping
Focus Groups

User

Surveys
Demographics Testing
Interviews

Convert

More $$

Conversion

A/B Testing
Landing Pages

Content

Articles
Case Studies
eBooks
Photos
Testimonials
Podcasts
Infographics
Videos
Webinars
White Papers

Engage

More Repeat Customers

Remarketing

Display Ads Program

Social

Community Management
Social Support

E-Mail

Newsletter
Autoresponder Marketing


Who Benefits from P.A.C.E.?

Marketing executives and decision-makers

P.A.C.E. creates data-driven marketing roadmaps with clear metrics.

Marketing teams

P.A.C.E. provides a methodology, a common language, and a blueprint of the key activities needed to deliver measurable marketing results.


Want to Start Using P.A.C.E?

Download the P.A.C.E. e-book

Download and read our free P.A.C.E. Digital Marketing Workbook.

Take our P.A.C.E. Training Course

Take our one-day P.A.C.E. Digital Marketing Training Course, delivered by experienced marketing professionals. We take you through all the fundamental strategies and tactics, answer questions, and share how other companies have implemented P.A.C.E.

Implement a P.A.C.E. Marketing Roadmap

Talk to us about a Digital Marketing Roadmap engagement. We work with you to tailor a P.A.C.E. digital marketing strategy that delivers ROI.


Questions?

If you have more questions about P.A.C.E., talk to us. We’re happy to tell you more.


Head Office

#113-3855 Henning Drive
Burnaby,
BC V5C 6N3 Canada

Phone

Toll Free
in North America: 1-888-407-6937
Tel: 604.473.9700
Fax: 604.473.9080

Email

support@smartt.com

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