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Enlarging Twitter community is a common goal for many businesses. Companies want to grow their Twitter follower-base so that they can leverage it to distribute content, market their offerings, and increase their exposure. That said, enlarging a Twitter community can be difficult.

In our previous article, Content Marketing vs. Advertising: Who Wins the Battle?, we mentioned several advantages of content marketing over advertising.

At last night’s BCAMA Content Marketing Vs Advertising evening speaker series, speakers such as Tom Gierasimczuk, Vice-President of Canada Media Wide and Katie Dunsworth, Principal of TalkShop Media, discussed

With the wide use of mobile devices and desktops today, consumers are utilizing multiple devices to make a purchase. For instance, a customer might start searching for a plane ticket from Vancouver to Los Angeles on his iPad and make the actual purchase on his desktop.

Welcome to the final article of our series about Ecommerce best practices for Christmas. In this series, we focused on providing recommendations on which digital marketing tools and practices to leverage for this holiday season.

With the prevalence of inbound marketing, more and more businesses are leveraging Twitter to drive qualified leads to their website.

Facebook yesterday announced its new algorithm which will show more articles on mobile news feeds.

With the holiday season just a few weeks away, many retailers are promoting their products or services vigorously to consumers. More and more brands are leveraging their online and mobile websites to lure and convert more shoppers.

Others have seen what is and asked why. I have seen what could be and asked why not.

Jeff Bezos, CEO of Amazon, yesterday unraveled Amazon’s newest delivering service: Amazon P