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B2B companies know that even if their products or services deliver exception value, they will not get in the door with corporate buyers unless they can articulate value in language that appeals to decision-makers.
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Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using:
28 Jan 2016
A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions.
Byjaniec
27 Jan 2016
Skill level: intermediate, need some HTML
If you're planning to feature one type of information repeatedly, a custom content type ensures that the information is always presented consistently.
Byjaniec
10 Dec 2015
AdWords Custom Affinity Audiences is a built-in Google AdWords feature that lets you create custom audiences for your display campaigns.
Byrayw
9 Dec 2015
In my previous article Offsite SEO for Non-Profit Organizations: 5 Simple Steps You Should Take, I’ve defined
Byrayw
19 Nov 2015
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