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Two days ago, Facebook announced an update to the Messenger platform on their blog. As much as this update adds some value to the customer, it is a much bigger deal for the marketers. We will discuss the extended functionality below.

Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad.

Industrial espionage has existed for decades. Now it's not just for companies with large research budgets. Smaller companies with the right research skills can use the Internet to access much of the same information legally and inexpensively.

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals.

The car dealership industry is highly competitive. Each segment of market is saturated with numerous reputable global brands. Car dealerships under the same brand also compete against each other, often in close proximity.

Facebook is opening up Instant Articles, the tool that lets news publishers create articles that load up to 10X faster than standard mobile web articles.

A successful B2B content marketing campaign requires more than just great content to attract buyers at every stage of the buying cycle. You also need to put that content in front of buyers. Here are ten channels to consider when planning B2B content marketing.

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively.

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are some obvious benefits to digital marketing, such as lower cost to reach larger audiences.