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The buying cycle is the process that consumers go through when making a purchase. During the buying cycle, consumers go through five stages and consider different buying needs at each stage. The five stages and related needs are:
Byrayw
26 Nov 2014
Snapchat's new ad feature, Facebook's further reduction in brands' organic reach, and Chinese company buying Canada's Cossette are just a few of this week's top 10 digital marketing news:
Byrayw
24 Nov 2014
Rebecca Berger leads the Innovation and Marketing Optimization team at Coastal.com. Just finishing her ninth year with Coastal.com, she's been a key player in building the world’s largest online optical retailer.
Byrayw
18 Nov 2014
Learn about how Instagram's new features will make your life tremendously easier, how Facebook is dominating the global video shares, and how advertisers are taking another hit from Facebook in this week's
Byrayw
17 Nov 2014
Anthony Taylor is the principal consultant and chief strategist at SME Strategy Consulting, a Vancouver consulting firm which specializes in helping small companies reach their business goals.
Byrayw
12 Nov 2014
A common challenge many small business-to-business (B2B) companies encounter is a tight marketing budget.
Byrayw
6 Nov 2014
Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. In this week’s interview, he shares is insights on SEO:
Byrayw
5 Nov 2014
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