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Microsoft’s acquisition of Nokia’s Devices and Services division (D&S) is a part of its strategy to target emer

While Google Analytics has made measuring marketing performance easier, many marketers have difficulty finding the proper metrics or Key Performance Indicators (KPIs) for their marketing initiatives.

Micromax is within reaching distance to become India’s largest smartphone maker. The phone company now only falls behind Samsung, commanding 22% market share in India.

Microsoft has agreed to purchase Nokia’s mobile phone business for $7.2 billion.

Xiaomi, a booming Chinese phone vender, reached 1 billion app downloads yesterday.

The U.S. is slipping in the global app market by losing 9% market share in the last two years. This decline is a result of two issues. The first issue is that U.S.

Content creation continues to be a vital element in digital marketing today. Good content can help businesses boost their website traffics by giving readers useful, intriguing information. To create compelling content, follow these five tips:

Google is projected to obtain a majority of all mobile ad revenue in 2013, according to Business Insider.

Mobile commerce sales in the U.S. are expected to surpass $25 billion by the end of 2013.

Amid the radical changes in the marketing space, certain consumer behaviours and marketing theories remain the same. Consumers are still buying products to solve problems, whether it’s an iPhone to help them stay connected with friends or a Toyota Camry to lessen commuting time.