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As the number of smartphone users continues to grow, Google plans to roll out new ranking changes targeting website not optimized for mobile devices

A style guide outlines the correct portrayal of your brand in written and visual communications including your website, printed documents, email, marketing materials, and more.

39% of CMOs say they are unprepared to meet their marketing objectives, according to a report from Accenture.

No matter how much promotion and marketing you do, if your web pages are not convincing you will fail to convert visitors into customers and leads. Part of conversion optimization is great web design, but what does the most to turn your prospects into customers is compelling copy.

Email is not dead.

The Mobile Marketing Association has released the results of their six-month Mobile Marketing Economic Impact Study.

20% of all web searches now occur on a mobile device, and

Canadian retailers who don't offer quality e-commerce shopping are losing out to US businesses with better online options and prices, says a recent report by Forrester Research.

Twitter has opened its self-serve ads platform to all US users, it announced yesterday via its Advertising Blog.

Email marketing is a low-cost, high-return marketing channel, and an eNewsletter is an easy way to stay front-of-mind with your customers, prospects, and business partners.