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Conversions let you know whether a particular page on your website is doing its job. By creating a conversion funnel, you can determine whether other pages that are meant to drive conversions are doing their jobs, and at what points visitors are dropping out of the conversion process.

The internet is awash in red equals signs this week as the United States' Supreme Court hears two cases on same-sex marriage, and many brands have released variations on the image to show their support for marriage equality.

Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing.

70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by

Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing.

Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their targe

SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat.

We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week.

Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools.

Last year, more than 50% of Google searches occurred on a smartphone or tablet.