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53% of companies spend less than 5% of their marketing budgets on optimization and 86% spend less than 15%, according to the Adobe 2013 Digital Marketing Optimization Survey.

Marketers know they need to understand their customers, but standard demographics are no longer enough says Justin Gray, whose post on Marketing Profs outlines

Very few businesses can survive these days without some sort of digital presence. The average Canadian spends over 40 hours a week online, doing everything from chatting on social media to reading articles that interest them, researching an upcoming purchase or finding a place to go for lunch.

HubSpot released its 2013 State of Inbound Marketing Rep

Last week we published a blog post titled The New SEO is Good Content.

Microsoft's new ad campaign focuses on user privacy, appealing to customers' desire to control what information they share on the web. The campaign contrasts Microsoft against Google, which has come into conflict with the US and European authorities recently over privacy violations.

49% of consumers say the best improvement to their shopping experience would be better integration between in-store, online, and mobile, according to a study by Accenture

A/B testing allows you to find the best combination of elements on your webpage, email, or other promotional materials to drive conversions and generate leads.

Twitter announced keyword targeting for its promoted tweets today, adding to its existing geolocation, mobile device, and user interests filters and furth

If you work with web design or online marketing at all, you probably know that