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The return on investment of digital ads is three times better when a call to action (CTA) is included, according to a study by Laurent Faracci, chief strategy and marketing officer for Reckitt Be

Business-to-business marketing used to be all about face-to-face selling: trade shows, business lunches, and handshakes were the way to get deals done. But the new generation of business people is different - they’re digital natives, raised on the internet.

Digital marketers failed to make the best of this year's Academy Awards ceremony, with observers this morning deeming the majority of tweets to be failures.

Everyone's excited about Google Glass this morning, as the search giant announced that its smartphone-like headset will come to market by the end of the year, and fo

Relationships are the key to your digital marketing strategy. Your brand interacts with peers, influencers, and potential customers every day online, and the way you nurture those relationships hugely impacts the success or failure of your digital marketing efforts.

Only 37% of marketers routinely gain insight from analytics data, according to the MarketingSherpa Marketing Analytics Benchmark Report that was 

The use of mobile devices continues to rise, with some studies indicating as much as 20% of all web traffic comes from a smartphone or tablet. Marketers are attempting to keep pace with the times, with ad dollars beginning to catch up with consumer preferences.

Burger King is trending on Twitter this morning, but not due to any of the company's own publicity efforts.

Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age.

Your brand voice is a key element of your brand identity. It helps determine how consumers relate to you and helps differentiate your business in a marketplace full of competitors all clamoring for customers’ attention.