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No matter how much promotion and marketing you do, if your web pages are not convincing you will fail to convert visitors into customers and leads. Part of conversion optimization is great web design, but what does the most to turn your prospects into customers is compelling copy.

Email is not dead.

The Mobile Marketing Association has released the results of their six-month Mobile Marketing Economic Impact Study.

20% of all web searches now occur on a mobile device, and

Canadian retailers who don't offer quality e-commerce shopping are losing out to US businesses with better online options and prices, says a recent report by Forrester Research.

Twitter has opened its self-serve ads platform to all US users, it announced yesterday via its Advertising Blog.

Email marketing is a low-cost, high-return marketing channel, and an eNewsletter is an easy way to stay front-of-mind with your customers, prospects, and business partners.

53% of companies spend less than 5% of their marketing budgets on optimization and 86% spend less than 15%, according to the Adobe 2013 Digital Marketing Optimization Survey.

Marketers know they need to understand their customers, but standard demographics are no longer enough says Justin Gray, whose post on Marketing Profs outlines

Very few businesses can survive these days without some sort of digital presence. The average Canadian spends over 40 hours a week online, doing everything from chatting on social media to reading articles that interest them, researching an upcoming purchase or finding a place to go for lunch.